Pazarlamada Müşteri Odaklılık ve Balanced Scorecard

Pazarlamada Müşteri Odaklılık ve Balanced Scorecard
ISBN: 9786254230356 — 2020 — 5. Print Social and Humanities Sciences Marketing

BALANCED SCORECARD’ın TEMEL KAVRAMLARI,KAPSAMI VE ÖNEMİ * PAZARLAMADA MÜŞTERİ ODAKLILIK ve BALANCED SCORECARD * BALANCED SCORECARD UYGULAMALARINA YÖNELİK ÖRNEK OLAY İNCELEMELERİ * BALANCED SCORECARD ÖRNEK OLAY İNCELEMELERİ

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