PUBLIC RELATIONS On the Axis of Communication
In today's world, it is an inevitable fact that public relations have become an integral part of modern management in all national and international corporate businesses with their functions and purposes, due to industrialization, innovations in communication technologies, globalization, consumer trends, differentiation of corporate culture, new strategic partnerships, increasing public interest and intense competition. When examining the academic literature, it is observed that public relations is not specific to a particular field, but rather it is situated in the intersection of different academic disciplines.
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Social and Humanities Sciences
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Academic
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Ayşe GÖKÇEN KAPUSUZ
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